A.S. 98

There is hardly an industry where people are so inextricably paired to their business as in the fashion industry. Piero Oliosi and his sons are the owners of the A.S.98 brand and the soul of the renowned Italian company Olip. Headquartered near Verona in Colà di Lazise, there is also a factory in Bosnia. Olip employs over 1,200 people and the company has been successful since it started in the 1980s. The factory’s output of 6,000 shoesper day also makes it one of the most productive. Short distances and quick reaction times on new design suggestions are some of the outstanding strengths of the Bosnian factory.

It’s not just the numbers that reflect the quality of this brand, rather the special design features and careful selection of materials that set new industry standards. A.S.98’s materials are all imported from Italy because only selected tanneries can produce the distinctive leather that is characteristic of the brand.

It is this deep understanding, coupled with the technical skills of dedicated employees, that produces shoes with real character, because Olip is of the opinion that this is the only way fashion works.

A.S.98 is a brand with personality. Those who create unique fashion need to be unique in character. This isn't something you can learn in design school, it comes from the neighbourhoods where the non-conformists live. This is where creativity comes to life, along with a sense of pride that's based on who you are – not what you own. Our design team embraces this concept. Let's call it passion, a lifeblood that flows into our everyday work. We create more than shoes; we produce distinctive works of art that bear our signature. With uncompromising style and all the rough edges, each piece has its own unique personality. One that is recognized where it really counts: on the street.