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Abel

Inspiring positive change by creating the world's best 100% natural perfume, without compromising on ethics or aesthetics.

Founded in Amsterdam by former winemaker and New Zealander Frances Shoemack in 2012, Abel is on a mission to blend the pleasurable world of perfume, with the conscious simplicity of nature. Working with Sao Paulo based Master Perfumer Isaac Sinclair they bring the world’s cities natural unisex perfumes that are modern and long lasting.

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